Interview de Bono
Interview Sinclair

Agenda 2010
download Agenda 2010 (pdf)Wednesday, 09 June 2010
Workshops / on invitation only
Thursday, 10 June 2010
09:30 am Registration
10:00 am Opening - Welcome to Vienna
Selma Prodanovic (CEO Brainswork, Initiator IncrediblEurope)
Brigitte Wolf (Director, Austrian Broadcasting Vienna, Austria)
10:15 am Inspirational introduction
Edward de Bono (Author, global leading authority in the field
of creative and conceptual thinking, Malta)
10:30 am Envisioning Europe in 2049 - anybody out there?
Scenario building - looking at the future of Europe in global context.
Which role will creativity and innovation play?
Edward de Bono (Author, creative mastermind, Malta)
Gerald Bast (Rector, University of Applied Arts Vienna, Austria)
Patricia Mussi (MD, European Forum Alpbach, Austria)
Manfred Reichl (Senior Advisor, World Economic Forum, Austria)
Chair: Alfred Strigl (CEO, Plenum, Austria)
11:30 am Coffee break with Senseo
12:00 pm Inspirational introduction
Cameron Sinclair (CEO, Architecture for Humanity, GB/USA)
12:15 am How responsible is creativity?
Interactive plenary session - Whom are creators responsible to?
Cameron Sinclair (CEO, Architecture for Humanity, GB/USA)
Sandra Luzia Schafroth (Managing Director, Swiss Architecture
Museum, Switzerland)
Mirko Ilic (Star graphic designer, Bosnia-Herzegovina/USA)
Michael Conrad (President, Berlin School for Creative
Leadership, Germany)
Chair: Martina Fineder (Senior Researcher, University of Applied
Arts Vienna, Austria)
01:15 pm Lunch
02:30 pm If my voice was to make a difference, I would..
Open session
03:00 pm How creative is innovation?
Interdisciplinary plenary session - Where is the connection
between creativity and innovation?
Felix Thun-Hohenstein (CEO 3M, Initiator Zukunft Innovation,
Austria)
Ranja Reda (Research Fellow, Nuclear Physics & Business
Mathematics, Austria
Johan Stael von Holstein (Co-Founder, dot-com companies,
Sweden/Singapore)
Gentry Underwood (Director of Knowledge Sharing, IDEO, USA)
Nikolaus Franke (Professor for Entrepreneurship, Vienna University
of Economics and Business)
Chair: Jillian de Beer (CEO, de Beer Communications, New Zealand)
04:00 pm Demonstration/Presentation of innovations,
products/projects (I)
04:10 pm Coffee break with Senseo
04:40 pm Innovation in creativity financing
Interdisciplinary plenary session -
Are there innovative ways of financing?
Stefan Glänzer, (Founder & CEO, Whitebearyard, last.fm, RJDJ
and Mendeley, UK)
Niko Slavnic (Business Angel, Slovenia)
Rudi Kobza (CEO, LOWE GGK, Austria)
Doris Agneter (CEO, AVCO/CEO, tecnetcapital, Austria)
Chair: Muhamed Mesic (Consultant, Brainswork, Bosnia-Herzegovina)
05:40 pm STARTeurope pitches
Presentations of the best ideas from START up Live
05:55 pm Informal open space (optional)
with Incredible Angels and selected speakers
Incredible Angels: Mirko Ilic, Jillian de Beer, Ab Kuijer
07:00 pm "Brainswork - Make a Difference-Awards"
Awards for outstanding people employing their unique creativity &
vision to enable change and encourage others to make a difference.
(winners to be announced on location)
07:30 pm After work lounge with DJ (Radio Wien)
Friday, 11 June 2010
08:30 am Morning waltz (registration needed)
Heike Paul (CEO, Heike Paul Studios, Austria)
09:00 am Eat your creativity (introductory note)
The importance of food rituals & culture for identity
If we started the day with more creativity,
would the day be more creative?
Martina Hörmer (CEO, Ja! Natürlich, Austria)
Martin Hablesreiter & Sonja Stummerer (CEOs,
Honey&Bunny, Food Design, Austria)
09:15 am Business as (un)usual
Interactive plenary session - already known businesses
but with another approach, another point of view
Julia Cassim (Senior Research Fellow, Royal Art College and
organizer of the annual DBA Inclusive Design Challenge, UK)
Gabriele Gottwald-Nathaniel (Director of Anton Proksch Institute
and CEO of gabarage upcycling design, Austria)
Lisa-Elena Hampel (CEO, DanklHampel, Austria)
Friedrich Wille (CEO, Frey Wille, Austria)
Chair: Ab Kuijer (CEO, JuniorSenior, The Netherlands/France)
10:15 am Demonstration/Presentation of innovations,
products/projects (II)
10:25 am Short coffee break with Senseo
10:40 am Industry needs (no) creativity?
Interactive plenary session - How much creativity does the industry
need to be successful?
James Skone (Professor, University of Applied Arts Vienna, Austria)
Christoph Thun-Hohenstein (CEO, departure, Austria)
Eric Pöttschacher (CEO, Shapeshifters, USA)
Antonija Pacek (Representative, Centre for Creative Leadership,
Austria)
Chair: Rudolf Greger (Managing Partner, GP designpartners, Austria)
11:40 pm Eat your creativity (brunch sponsored by Ja! Natürlich)
01:00 pm Connecting creatives
Open session
Eric Pöttschacher (CEO, Shapeshifters, USA)
Harald Katzmair (CEO, FAS.research, Austria)
01:45 pm The 2010 charter - towards IncrediblEurope 2049
Workshop - Every participant will be able to voice his/her opinion
and shape the vision of Europe.
Claus Bindslev (CEO, Bindslev AS, organizer C40 cities, Denmark)
Toyah Hunting (Consultant and producer, Bindslev AS, Denmark)
03:15 pm Soft closing with Hommage to Milton Glaser (film)
Beginning of entrepreneurship weekend Start up Live (in cooperation with STARTeurope)

